We work with developers worldwide

We help property developers build digital products and hit their sales targets. We cover customer experience, online sales, marketing and broker partnerships across the whole buyer journey, using AI throughout.

We help property developers build digital products and hit their sales targets. We cover customer experience, online sales, marketing and broker partnerships across the whole buyer journey, using AI throughout.

MR GroupENKA FlexityYandexKnight FrankTranioSmartisUrban EscapeBREIG

Products. Nine marketing and sales services for property developers.

Know what buyers are unhappy about and save deals

Customer experience and Voice of the Customer

We read every buyer inquiry and make sure someone acts on it.

7,000+buyer inquiries analyzed by AI

Inquiry #4821

Stage
Consultation
Topic
Documents
Priority
High
AI classificationSales · 0.92Documents · 0.87Next step · today

Sort incoming inquiries without manual effort

AI analytics layer

AI sets priority and suggests the next step.

•••

Inquiries, last 30 days

7,042+18% vs. last month
  • Handover dates34%
  • Finish quality26%
  • Response time21%

See the path from ad to deal in one CRM

CRM, automation and end-to-end analytics

Ads, inquiries and deals in one funnel.

Customer journeyApril
  1. Inquiry1,240
  2. Meeting418
  3. Shortlist176
  4. Deal84
Deal valueRUB 218M

Understand the market and buyers before the project launches

Research and strategy

Market analysis, interviews and strategy before launch.

In-depth interviews18 respondents
  • Price

    Buyers compare the monthly payment, not the price per square meter.

  • Location

    The commute to work matters more than the view.

  • Trust

    Buyers read reviews of how earlier phases were delivered.

Run marketing without building your own department

Outsourced marketing team

An external marketing director or a full department.

Marketing teamThis week's plan
  • May media plandone
  • Phase 2 landing pagein progress
  • Channel reportin progress

Sell through brokers and agencies

Partner sales management

Incentives, training and funnel oversight.

Active projects4
AgencyOpen dealsStatus
Agency A12active
Broker B7active
Agency C3training
Broker D2paused
Deal of the week1-bed unit, Building 3RUB 14.8MAgency A

Three more services: Branding and sales materials · Digital platforms for property developers · External growth team

Numbers from our projects

Who we help. Major developers and growing companies.

Major developers

You have a sales department, a marketing team and your own CRM. We take on one area where you need results, such as handling buyer inquiries, partner sales or end-to-end analytics, run it alongside your team and report against your sales plan.

MR Group project
7,000+ inquiries tagged by the AI layerCX Awards nomination · broker portal in progressWhat we used Customer experience and Voice of the Customer · AI analytics layer · Digital platforms for property developers

Facade of a Flexity business center, Moscow
3,500 Class A workstations brought to market2 years as a full external teamWhat we used External growth team · Branding and sales materials · Outsourced marketing team · Partner sales management · CRM, automation and end-to-end analytics

sales growth in one yearWhat we used Outsourced marketing team · Partner sales management · Branding and sales materials

What we used Research and strategy

100 Russian property developers trained and running end-to-end analyticsWhat we used CRM, automation and end-to-end analytics · Partner sales management

Ways to work with us

One-off project. Research, strategy, branding or a website: a defined piece of work with a clear start and end.

Research and strategy

Outsourced department. One team runs marketing, customer experience and partner sales, so you don't have to hire your own staff.

External growth team

Growing companies

You run ads and work with contractors, but no one is accountable for results. We take over running your marketing: the plan, the ad channels and a monthly report to the owner. Meanwhile, we hire a team for you and hand the work over once they're ready.

Tranio

Ran the marketing department and client acquisition in five countries

Urban Escape

Sold a villa complex in six months through the partner channel

BREIG

Refreshed the brand identity of Bali's largest property developer

Vysota

Launched sales for a residential development: positioning, website and advertising

Smit Invest

Set up client acquisition and inquiry tracking for the project launch

Your systematic approach, analytical precision and ability to build strategies that work played a major role in Flexity's growth. Thanks to your expertise, we now have a modern marketing infrastructure and effective ad campaigns.

Sarper Altunyuva, CEO, Flexity

ENKA Flexity

How we work. We listen to buyers, find out why deals are lost, assign tasks to the team and measure the results in sales and revenue.

Listen.

We collect inquiries, calls, surveys and CRM data. We look at what buyers say and where deals fall through.

InquiriesInterviewsCallsSurveysCRM
flamelix
AI analysis
Causes and stages
Team tasks
CauseStageDeadlineCheck

Analyze, act, check.

Three steps once the inquiries are collected.

  1. Analyze

    AI sorts inquiries by cause and by deal stage. The result is a map of where you lose buyers, how many and why.

  2. Act

    Each cause becomes a task for the team, with an owner and a deadline.

  3. Check

    We look at what changed in sales and revenue. We then roll out what worked to your other projects.

We work as part of your team.

What this means in practice.

An embedded team.

We join your planning meetings, work in your systems and are accountable for results against the sales plan.

Each of us has worked on the client side.

We know this work from the inside because we did it ourselves in property development, brokerage and analytics.

We measure results in money.

The report follows the path from ad spend to a closed deal in the CRM.

Team

Our services are run by people who have worked for property developers. We put each project team together around the task: analysts, researchers, project managers, marketers, designers and engineers.

Rodion Angaev

Rodion Angaev

growth strategy, data-driven marketing and customer experience

Data-driven marketing, performance advertising and customer journey design. He builds CX strategies from first touchpoint to repeat purchase.

Andrey Sokolov

Andrey Sokolov

business analysis, analytics and customer experience

Business analysis of sales and service processes. End-to-end analytics and customer experience improvements at every stage of the funnel.

Alexander Vorobyov

Alexander Vorobyov

branding, websites and presentations

More than thirty property projects. Websites, landing pages, presentations and ad creatives for developers.

Frequently asked questions

Why Flamelix?

We have worked in property development on both sides, as clients and as contractors. One team is accountable for the result, from the brief to the number in the report.

How are you different from an agency?

An agency takes on a one-off job and hands it over. We work inside your team: we join your planning meetings, work in your CRM and report against the sales plan.

Which companies do you work with?

We currently work with MR Group and ENKA Flexity. Our portfolio includes projects for Knight Frank, Yandex, Smartis, Tranio, Urban Escape, BREIG, Vysota and Smit Invest, and we have worked in five countries.

We have an in-house marketing team. How would we work together?

We work alongside your team. We take on the tasks it has no time or people for, and hand them over when you're ready to run them yourselves.

How do you measure results?

With end-to-end analytics that follow the path from ad spend to a closed deal in the CRM. We report on metrics tied to the sales plan.

Find out where you are losing revenue

Tell us about your situation. We'll walk through it in a meeting and suggest where to start.

Get in touch